Muhammad Maisal Lailamsyah 2024. The Influence of Product Variation, Taste Variation, and Hygiene on Purchasing Decisions at Simple Restaurants in Bengkulu. Sharia Economic and Management Business Journal (SEMBJ). 5, 2 (Jun. 2024), 43-47. DOI:https://doi.org/10.62159/sembj.v5i2.1299.