Nopri Muhammad Mandaki 2024. The Influence of Online Reviews, Influencer Credibility, Celebrity Endorsements on Purchasing Decisions for Scarlett Skincare Products. Sharia Economic and Management Business Journal (SEMBJ). 5, 2 (Jun. 2024), 48-57. DOI:https://doi.org/10.62159/sembj.v5i2.1308.