Wiwit Damayanti, Indri Astuti, Kunto Atmojo, Nurwulan Kusuma Devi and Haspul Naser 2026. The Influence of Buzzer Content Quality and Content Credibility on Purchase Decision: The Mediating Role of Brand Trust among Culinary MSMEs in South Jakarta. Sharia Economic and Management Business Journal (SEMBJ). 7, 3 (Aug. 2026), 46-67. DOI:https://doi.org/10.62159/sembj.v7i3.2709.