Wiwit Damayanti, Indri Astuti, Kunto Atmojo, Nurwulan Kusuma Devi, and Haspul Naser. 2026. “The Influence of Buzzer Content Quality and Content Credibility on Purchase Decision: The Mediating Role of Brand Trust Among Culinary MSMEs in South Jakarta”. Sharia Economic and Management Business Journal (SEMBJ) 7 (3), 46-67. https://doi.org/10.62159/sembj.v7i3.2709.