Wiwit Damayanti, Indri Astuti, Kunto Atmojo, Nurwulan Kusuma Devi, and Haspul Naser. “The Influence of Buzzer Content Quality and Content Credibility on Purchase Decision: The Mediating Role of Brand Trust Among Culinary MSMEs in South Jakarta”. Sharia Economic and Management Business Journal (SEMBJ), Vol. 7, no. 3, Aug. 2026, pp. 46-67, doi:10.62159/sembj.v7i3.2709.