Sudrajat, Ajat, Danang Kusnanto, Liya Megawati, Nadya Millasyfa, Dinda Mardiah, and Ayu Oktavianita. “A Purchase Decision Behavior Model by Generation Z: The Mediating Role of Consumer Motivation”. Sharia Economic and Management Business Journal (SEMBJ) 7, no. 2 (June 3, 2026): 39-53. Accessed June 13, 2026. https://siducat.org/index.php/sembj/article/view/2324.