Sharia Economic and Management Business Journal (SEMBJ)

Branding of Halal Accommodation in Supporting Sharia Tourism

2026-03-18T04:31:18+07:00

Background: The global Muslim population reached 26% in 2020 and is projected to reach 34% by 2070, driving significant demand for halal tourism. Indonesia, as the country with the largest Muslim population, possesses enormous potential for Sharia tourism development, yet faces challenges including unclear regulations, limited facilities, and low public awareness of halal certification. In Aceh, only two out of 84 accommodation units have obtained halal certification despite many claiming to operate on Sharia principles.

Method: This study employed a quantitative approach with explanatory and correlational research design. A sample of 600 respondents was selected using simple random sampling from star-rated hotels in Banda Aceh. Data were collected through closed questionnaires with a 1-5 Likert scale. Data analysis utilized Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 4.0 software.

Results: The results indicate that all branding variables—Brand Salience, Brand Meaning, Brand Response, Brand Resonance—and the Role of Government have significant positive influences on Sharia tourism development (p-value < 0.05). Brand Resonance demonstrated the strongest influence (path coefficient 0.321), followed by the Role of Government (0.289). The model showed good goodness of fit with SRMR 0.035 and NFI 0.926.

Conclusion: The conclusion emphasizes that strong halal accommodation branding and government support through regulation and oversight are essential keys to positioning Aceh as a leading destination in the global halal tourism industry.

Analysis of Digital Consumerism Based on Cultural, Economic, and Social Aspects in the Islamic Economic Framework

2026-04-05T22:35:19+07:00

Background: The advancement of digital technology has significantly changed people's consumption behavior, especially among Generation Z Muslims. However, studies that specifically measure digital consumerism within the framework of Islamic economics are still limited. This study aims to analyze digital consumerism based on cultural, economic, and social aspects, as well as develop a valid and reliable measurement instrument in accordance with Islamic values.

Method: The method used is descriptive quantitative with a Likert scale questionnaire instrument consisting of 13 statement items. The instrument was tested on 30 Muslim generation Z respondents in Bengkulu Province through three validity and reliability tests using Minitab software.

Results: The results showed that most statement items had correlation coefficients above 0.5 and a Cronbach's Alpha value above 0.94, signifying excellent internal consistency and reliability. The results of validity and reliability tests conducted three times using Minitab showed that out of 13 items, there were 8 items that were declared valid and reliable with a correlation value > 0.5 and Cronbach's Alpha above 0.94.

Conclusion: This instrument is expected to be a reference for further research in measuring Islamic consumerism and as a basis for developing consumption education strategies that are in accordance with sharia principles in the digital era.

The Influence of Capital, Education, and Motivation of Female Fisherwomen on the Development of Fisheries Entrepreneurship in Manado City

2026-03-18T16:32:07+07:00

Background: Female fisherwomen in coastal Indonesia play a key role in post-harvest fisheries activities, yet their entrepreneurship development remains constrained by limited capital access, inadequate education, and motivational barriers. Objective: This study examines the influence of capital access, educational level, and entrepreneurial motivation on fisheries entrepreneurship development among female fisherwomen in Manado City, using an Islamic entrepreneurship framework.

Method: A quantitative survey design was employed with 120 respondents selected through purposive sampling across four coastal sub-districts of Manado. Multiple linear regression was used to test four hypotheses.

Results: Capital access (β = 0.312, p < 0.01), educational level (β = 0.287, p < 0.01), and entrepreneurial motivation (β = 0.341, p < 0.01) each significantly and positively influence fisheries entrepreneurship development, with the model explaining 60.8% of variance (Adj. R² = 0.608). Entrepreneurial motivation is the strongest predictor.

Conclusion: Integrating Islamic microfinance instruments (qard hasan, mudharabah) alongside gender-responsive entrepreneurship education and productive waqf mechanisms can meaningfully strengthen women's fisheries entrepreneurship in coastal Indonesia.

The Role of Stress Testing in Enhancing Financial Transparency and Credit Risk Management: Evidence from Islamic and Conventional Banking in ASEAN

2026-04-06T12:11:16+07:00

Background: Despite the growing importance of stress testing as a supervisory tool, its role in reducing information opacity and improving credit risk management remains underexplored in ASEAN’s dual banking system, where Islamic and conventional banks operate under distinct financial structures.

Method: Using a Panel Vector Autoregression (PVAR) model with Generalized Method of Moments (GMM), this study analyses 72 listed banks across five ASEAN countries over 2012–2022. Credit risk is proxied by NPL/NPF ratios, incorporating key macroeconomic and bank-specific variables.

Results: The findings indicate that credit risk dynamics are highly persistent, with own shocks accounting for more than 97% of forecast error variance in both banking systems. GDP growth and real interest rates emerge as the most influential macroeconomic determinants. Islamic banks display mean-reverting credit risk behaviour, whereas conventional banks exhibit greater persistence. Impulse response analysis reveals that macroeconomic shocks have statistically significant but heterogeneous effects across bank types. In addition, Granger causality results suggest that macroeconomic variables can serve as early warning indicators of credit risk. The COVID-19 period provides additional evidence that stronger capital buffers help mitigate the transmission of macroeconomic shocks to NPL ratios.

Conclusion: These results support the role of stress testing as a tool for improving risk assessment and strengthening supervisory oversight in ASEAN banking systems. This study contributes by providing the first PVAR-based comparative analysis of stress testing in ASEAN’s dual banking system, incorporating the COVID-19 shock as a natural experiment, and offering cross-country evidence on the role of stress testing in improving financial transparency.

Integrating Islamic Values into HR Practices to Combat Fraud in Islamic Finance

2026-04-10T10:47:38+07:00

The rapid growth of Islamic financial institutions has highlighted the need for HR practices that integrate Islamic values, particularly in preventing fraud. This study investigates the relationships between recruitment, selection, trustworthy human resources (HR), and fraud-free systems within Islamic financial institutions. Using Structural Equation Modeling (SEM) with SmartPLS 4, the study tests the direct and indirect effects of recruitment and selection on fraud prevention through trustworthy HR. The results show that both recruitment and selection significantly influence the formation of trustworthy HR, which in turn reduces the risk of fraud. The study also finds that trustworthy HR mediates the relationship between recruitment, selection, and fraud prevention. The research highlights the importance of aligning recruitment and selection strategies with Islamic ethical principles to ensure the development of a trustworthy workforce. The findings contribute to the literature on Islamic HRM by offering a model that links HR practices to fraud prevention. This study suggests that HR managers in Islamic financial institutions should prioritize value-based recruitment and selection processes, along with ongoing ethical training, to foster a culture of integrity and transparency. Future research could examine the role of other organizational factors, such as leadership and external regulations, in preventing fraud.

Determining User Comfort With Bank Syariah Indonesia: Perspectives On Electronic Word Of Mouth And Brand Image

2026-04-13T07:28:58+07:00

Background: Indonesia’s Islamic banking sector continues to expand, with Bank Syariah Indonesia (BSI) playing a major role in asset growth and digital service adoption. Despite increasing use of BSI Mobile, customer complaints about digital service reliability have generated negative electronic word-of-mouth (e-WOM) that may affect brand image and user trust. Most previous studies focus on purchase intention and loyalty, while limited research examines user comfort. Therefore, this study analyzes the influence of e-WOM and brand image on user comfort in using BSI Mobile services.

Method: This study employed a quantitative approach to examine the influence of Electronic Word of Mouth and Brand Image on User Comfort. The population consisted of 991 Sharia Banking students at UIN North Sumatra who use BSI Mobile. Using the Slovin formula, a sample of 91 respondents was selected based on specific usage criteria. Data were collected through questionnaires distributed via Google Forms, supported by observation and documentation, and analyzed using Multiple Linear Regression.

Results: The findings show that user comfort is positively and significantly impacted by e-WOM and brand image, both partially and concurrently. e-WOM and brand image account for 62.3% of the variation in user comfort, according to the coefficient of determination (R²) of 0.623. These results imply that improving user satisfaction in Islamic digital banking services requires positive digital evaluations and a strong brand image.

Conclusion: The results show that Electronic Word of Mouth (e-WOM) and Brand Image have a significant and positive effect on user comfort in using BSI Mobile services, both partially and simultaneously, with a coefficient of determination (R²) of 0.734. These findings indicate that strengthening positive digital communication and maintaining a strong brand image are essential strategies to enhance user comfort and trust in digital Islamic banking services.

Determinants of successful digital adoption : A Meta-Synthesis Analysis using The TOE Framework

2026-04-18T09:50:20+07:00

undertake. This is a form of organizational management's response to increasingly sophisticated technological developments. However, organizations cannot simply digitize and stop there to combat disruption caused by technological developments. In line with the development of AI and increasing public enthusiasm for utilizing technology, organizations must undertake Digital Transformation. Many organizations simply stop at the digitalization process without being able to increase the use of digital technology in their business processes to maximize services. Organizations are unable to carry out digital transformation to maximize the benefits of technology use within the organization.

Method: By utilizing the TOE Framework, this study analyzed 85 selected articles using the Prisma protocol. The data analysis technique used bibliometric analysis with VOS viewer and content analysis to identify thematic codes found in the selected articles.

Results: There are 4 factors included in the technology component, 6 factors included in the organizational component and 2 factors included in the environmental component.

Conclusion: The results of this study explain that the success of digital transformation is not only determined by the technology adopted by the organization, but also the organization's ability to integrate technology with business strategy, organizational capabilities and changes that occur in the organization's external environment

Transformation of Organizational Models and Structures in the Digital Era: A Systematic Literature Review

2026-04-17T12:12:10+07:00

Background: Digital transformation has fundamentally changed the global business landscape and the strategic direction of modern organizations. Therefore, this study aims to identify the transformation of organizational models and structures in the digital era.

Method: The method used in this study is a Systematic Literature Review with research stages following the PRISMA approach. The research data consists of 30 articles sourced from Google Scholar, Elsevier/ScienceDirect, and Garuda Dikti, covering the period 2020–2025.

Results: The findings indicate that organizational models and structures in the digital era are shifting from traditional hierarchical forms to adaptive, collaborative, and agile structures that enable rapid responses to environmental changes. Digital leadership and organizational culture emerge as key success factors, with leaders acting as agents of change and an innovative culture supporting the internalization of values such as collaboration and continuous learning. The study further found that digital capabilities including digital platforms, AI, and data analytics play a dual role as catalysts for efficiency and drivers of innovation, improving data-driven decision-making and overall organizational performance. An effective digital transformation strategy requires integrated management of digital maturity, adaptive governance, and change risk management, enabling organizations to balance operational efficiency with continuous innovation.

Conclusion: This research confirms that organizational transformation in the digital era is an adaptive process that requires synergy between structure, culture, leadership, digital capabilities, and strategy to achieve long-term success.