Reinterpreting Prophetic Communication for Ethical Islamic Da'wah in the Era of Generative AI
Keywords:
Prophetic Communication; Generative Artificial Intelligence; Islamic Da'wah; Digital Communication; Religious Authority.
Abstract
Abstract
The rapid development of Generative Artificial Intelligence (Generative AI) has transformed the landscape of Islamic communication and da'wah practices in the digital era. This phenomenon not only offers new opportunities for disseminating Islamic messages but also raises ethical challenges related to authenticity, religious authority, algorithmic mediation, and the potential distortion of Islamic teachings. This study aims to reinterpret prophetic communication ethics as a normative framework for responding to the expansion of Generative AI in contemporary da'wah activities. This research employs a qualitative approach using the library research method by reviewing relevant literature concerning prophetic communication, digital da'wah, religious authority, social media, and artificial intelligence. Data were collected through documentation techniques and analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing. The findings indicate that Generative AI has altered the patterns of Islamic communication, transformed the structure of religious authority, and increased the influence of platform algorithms in shaping audience behavior. In this context, prophetic communication values consisting of humanization, liberation, and transcendence become important ethical foundations to maintain authenticity, truthfulness, wisdom, and social responsibility in digital da'wah. This study proposes a reinterpretation model of prophetic communication that integrates Islamic ethical principles with the use of artificial intelligence technology to ensure that da'wah remains oriented toward public benefit and social harmony.
Keywords: Prophetic Communication; Generative Artificial Intelligence; Islamic Da'wah; Digital Communication; Religious Authority.
References
Abdullah, A. (2024). Fenomena influencer Muslim dan otoritas penafsiran Al-Qur'an di era digital. Jurnal Pusaka. https://ejournal.alqolam.ac.id/index.php/jurnal_pusaka/article/view/1965
Ahyani, H., et al. (2024). Prophetic communication in the era of artificial intelligence: Efforts to convey comprehensive Islamic messages. Diroyah: Jurnal Studi Ilmu Hadis, 9(1). https://journal.uinsgd.ac.id/index.php/Diroyah/article/view/29382
Alfian, A. (2024). Transformasi dakwah Islam di YouTube Shorts (Studi kasus channel YouTube Zein Muchsin Official). KOMUNIKA: Jurnal Dakwah dan Komunikasi, 19(1). https://journal.iainkudus.ac.id/index.php/komunikasi/article/view/29028
Amrullah, M. (2024). Etika komunikasi Islam dalam dakwah media sosial: Tantangan dan solusi di tengah arus modernitas. Journal of Islamic Education Studies, 2(3). https://pusdikra-publishing.com/index.php/jies/article/view/2470
Ananda, R. (2024). Komunikasi profetik di media sosial. Retorika: Jurnal Ilmu Komunikasi. https://journal.uiad.ac.id/index.php/retorika/article/view/1177
Anwar, A., & Husna, R. (2025). Komunikasi dakwah Islam dalam platform digital: Tinjauan sistematis tentang transformasi otoritas keagamaan, algoritma platform, dan perilaku audiens. ARMADA: Jurnal Penelitian Multidisiplin, 3(1). https://ejournal.45mataram.ac.id/index.php/armada/article/view/1363
Arifin, Z. (2024). Dakwah Islam di era digital: Peluang, tantangan, dan strategi pemanfaatan media sosial studi analisis peran media sosial dalam penyebaran nilai-nilai Islam. Millatuna: Jurnal Studi Islam, 1(2). https://ejournal.unhasy.ac.id/index.php/millatuna/article/view/11256
Asnawi, A., et al. (2024). Implementasi nilai-nilai komunikasi profetik sebagai strategi penyebaran kegiatan religi pada komunitas Project Dakwah Makassar. Respon: Jurnal Ilmu Komunikasi. https://jurnal.ilkom.fs.umi.ac.id/index.php/respon/article/view/322
Aziz, M. (2024). Implementasi nilai-nilai komunikasi profetik dalam film Buya Hamka. Glosains. https://glosains.staiku.ac.id/index.php/Glosains/article/view/501
Azra, A. (2005). A popular Indonesian preacher: The significance of Aa Gymnastiar. Anthropology Today, 21(1), 13–15. https://doi.org/10.1111/j.1467-9655.2005.00261.x
Basit, A. (2024). Digital da'wah strategies in the era of social media and digital platforms: Opportunities, challenges, and effective practices. Dawuh: Islamic Communication Journal, 5(2). https://siducat.org/index.php/dawuh/article/view/1919
Basri, M. (2025). Intermedia agenda-setting dynamics in digital media reporting on AI ethics. Dawuh: Islamic Communication Journal, 6(1). https://siducat.org/index.php/dawuh/article/view/1941
Budianto, R. (2024). Pemanfaatan aplikasi TikTok sebagai media dakwah di UIN Fatmawati Kota Bengkulu. Dawuh: Islamic Communication Journal, 5(1). https://siducat.org/index.php/dawuh/article/view/1041
Budiantoro, W. (2019). Komunikasi dakwah melalui media sosial. Komunika, 3(2), 1–16. https://media.neliti.com/media/publications/299535-komunikasi-dakwah-melalui-media-sosial-b30ad3da.pdf
Fadilah, N. (2024). Ulama sebagai aktor sosial: Peran strategis ulama sebagai komunikator dakwah. Dawuh: Islamic Communication Journal, 4(2). https://siducat.org/index.php/dawuh/article/view/271
Fakhruroji, M. (2024). Global trends of da'wah research in the digital era: Scopus-based bibliometric analysis. Al-Balagh: Jurnal Dakwah dan Komunikasi, 9(2). https://ejournal.uinsaid.ac.id/al-balagh/article/view/14035
Fakhruroji, M., & Rozi, S. (2024). Typology of preachers in digital da'wah on social media in Indonesia. Al-Balagh: Jurnal Dakwah dan Komunikasi, 9(1). https://ejournal.uinsaid.ac.id/al-balagh/article/view/12716
Fakhruroji, M., et al. (2024). Ethical and prophetic digital communication: Aḥsanu qaulān-based scaffolding service learning in SMEs empowerment. Al-Balagh: Jurnal Dakwah dan Komunikasi, 9(2). https://ejournal.uinsaid.ac.id/al-balagh/article/view/14354
Fealy, G., & White, S. (2018). The art of dakwah: Social media, visual persuasion and the Islamist propagation of Felix Siauw. Asian Studies Review, 42(1), 61–79. https://doi.org/10.1080/13639811.2018.1416757
Gunawan, D. (2025). Reclaiming social harmony: Prophetic paradigm communication media as a sociological model for public relations in managing social communication issues. Dawuh: Islamic Communication Journal, 6(2). https://siducat.org/index.php/dawuh/article/view/2097
Hamzah, M. (2024). Peran desain grafis berbasis AI dalam penyampaian pesan dakwah di media sosial. At-Tawasul, 4(2). https://jurnal.iuqibogor.ac.id/at-tawasul/article/view/2392
Harahap, S., et al. (2024). Systematic literature review (SLR): Peran keterampilan kepemimpinan dalam organisasi bidang transportasi. Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan, 5(3). https://jurnal.syntaximperatif.co.id/index.php/syntax-imperatif/article/view/420
Hasanah, N. (2024). Dari mimbar ke platform digital: Transformasi dakwah Islam di YouTube dan TikTok. Tabligh: Jurnal Komunikasi dan Penyiaran Islam, 10(2). https://journal.uinsgd.ac.id/index.php/tabligh/article/view/54467
Hasibuan, R., et al. (2024). Systematic literature review (SLR): Penerapan media pembelajaran berbasis digital pada pembelajaran bahasa Indonesia. Eunoia: Jurnal Pendidikan Bahasa Indonesia. https://jurnaltarbiyah.uinsu.ac.id/index.php/eunoia/article/view/3646
Hidayat, A. (2024). Evaluasi komunikasi publik dalam dakwah: Analisis konten dakwah Gus Iqdam di media sosial YouTube Short dan TikTok edisi April 2024. Jurnal Komunikasi Islam, 2(1). https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/963
Hidayati, N., et al. (2023). A systematic literature review on media technology in creative thinking for elementary school students. Parameter: Jurnal Pendidikan. https://journal.unj.ac.id/unj/index.php/parameter/article/view/33860
Ilham, M. (2023). Konsep komunikasi profetik (kenabian) sebagai strategi dakwah. Shoutika: Jurnal Studi Komunikasi dan Dakwah, 3(2). https://jurnal.stainmajene.ac.id/index.php/shoutika/article/view/215
Irawan, D. (2024). Like, share, follow dan otoritas keagamaan digital: Tinjauan konseptual tentang mediatisasi agama di kalangan generasi Z. JPTAM, 8(4). https://jptam.org/index.php/jptam/article/view/36609
Ismail, A. (2021). Librarian interpersonal communication in improving service quality at the Syekh Yusuf Library UIN Alauddin Makassar. Diskursus Islam, 9(1). https://journal.uin-alauddin.ac.id/index.php/diskursus_islam/article/view/18901
Karim, M. (2024). Telaah studi komunikasi dalam perspektif Islam dan Barat. Al-Mutsla. https://jurnal.stainmajene.ac.id/index.php/almutsla/article/view/521
Kurniawan, M. (2024). Pergeseran otoritas keagamaan di era media sosial: Tantangan otentisitas tafsir dalam konten digital. ISME: Indonesian Studies of Media and Education, 5(1). https://jurnal.mymalewa.org/index.php/ISME/article/view/273
Latif, A. (2024). Psikologi komunikasi dalam komunikasi dakwah: Systematic literature review. Bil Hikmah. https://bilhikmah.stidalhadid.ac.id/index.php/jurnal/article/view/14
Lubis, M. (2023). Komunikasi profetik: Strategi berdakwah di era new media. Balagh: Jurnal Dakwah dan Komunikasi, 7(2). https://jurnal.uinsu.ac.id/index.php/balagh/article/view/15294
Mahmud, A. (2024). Dakwah digital untuk Gen Z: Analisis konten pada Reels Instagram @Angger_sy. Communicatio: Jurnal Ilmu Komunikasi. https://jurnal.ut.ac.id/index.php/communicatio/article/view/13342
Mubasyaroh. (2020). Otoritas keagamaan di era media baru: Dakwah Gus Mus di media sosial. Panangkaran: Jurnal Penelitian Agama dan Masyarakat, 5(2), 1–18. https://ejournal.uin-suka.ac.id/pusat/panangkaran/article/view/0502-01
Mustofa, M. (2024). Analisis authentic personal branding dr. Tirta di Instagram dan TikTok. Jurnal Komunikasi Global, 13(2). https://jurnal.usk.ac.id/JKG/article/view/45457
Nugraha, F. (2024). Sarkasme sebagai gaya bahasa dalam dakwah: Analisis isi kuantitatif pada channel YouTube @Hawariyyun. Jurnal Komunikasi Global, 13(1). https://jurnal.usk.ac.id/JKG/article/view/41624
Nurdin, A., et al. (2024). Prophetic communication in the era of artificial intelligence: Efforts to convey comprehensive Islamic messages. Diroyah: Jurnal Studi Ilmu Hadis, 9(1). https://journal.uinsgd.ac.id/index.php/Diroyah/article/view/29382
Rahman, A. (2024). Populisme dan dinamika otoritas keagamaan dalam Islam di media sosial. Peurawi: Media Kajian Komunikasi Islam, 7(2). https://jurnal.ar-raniry.ac.id/index.php/peurawi/article/view/10487
Samsuddin. (2023). Strategi komunikasi dakwah An-Nadzir melalui kajian profetik. Tabligh: Jurnal Komunikasi dan Penyiaran Islam, 24(1). https://journal.uin-alauddin.ac.id/index.php/tabligh/article/view/30866
Syam, H. (2024). Komunikasi Islam dalam ruang digital: Studi kualitatif tentang etika dakwah dan logika media sosial. Dakwatul Islam, 8(1). https://ojs.diniyah.ac.id/index.php/DakwatulIslam/article/view/1998
Yusuf, L. (2024). Urgensi komunikasi dakwah di era revolusi industri 4.0. Dawuh: Islamic Communication Journal, 1(1). https://siducat.org/index.php/dawuh/article/view/28
Ahyani, H., et al. (2024). Prophetic communication in the era of artificial intelligence: Efforts to convey comprehensive Islamic messages. Diroyah: Jurnal Studi Ilmu Hadis, 9(1). https://journal.uinsgd.ac.id/index.php/Diroyah/article/view/29382
Alfian, A. (2024). Transformasi dakwah Islam di YouTube Shorts (Studi kasus channel YouTube Zein Muchsin Official). KOMUNIKA: Jurnal Dakwah dan Komunikasi, 19(1). https://journal.iainkudus.ac.id/index.php/komunikasi/article/view/29028
Amrullah, M. (2024). Etika komunikasi Islam dalam dakwah media sosial: Tantangan dan solusi di tengah arus modernitas. Journal of Islamic Education Studies, 2(3). https://pusdikra-publishing.com/index.php/jies/article/view/2470
Ananda, R. (2024). Komunikasi profetik di media sosial. Retorika: Jurnal Ilmu Komunikasi. https://journal.uiad.ac.id/index.php/retorika/article/view/1177
Anwar, A., & Husna, R. (2025). Komunikasi dakwah Islam dalam platform digital: Tinjauan sistematis tentang transformasi otoritas keagamaan, algoritma platform, dan perilaku audiens. ARMADA: Jurnal Penelitian Multidisiplin, 3(1). https://ejournal.45mataram.ac.id/index.php/armada/article/view/1363
Arifin, Z. (2024). Dakwah Islam di era digital: Peluang, tantangan, dan strategi pemanfaatan media sosial studi analisis peran media sosial dalam penyebaran nilai-nilai Islam. Millatuna: Jurnal Studi Islam, 1(2). https://ejournal.unhasy.ac.id/index.php/millatuna/article/view/11256
Asnawi, A., et al. (2024). Implementasi nilai-nilai komunikasi profetik sebagai strategi penyebaran kegiatan religi pada komunitas Project Dakwah Makassar. Respon: Jurnal Ilmu Komunikasi. https://jurnal.ilkom.fs.umi.ac.id/index.php/respon/article/view/322
Aziz, M. (2024). Implementasi nilai-nilai komunikasi profetik dalam film Buya Hamka. Glosains. https://glosains.staiku.ac.id/index.php/Glosains/article/view/501
Azra, A. (2005). A popular Indonesian preacher: The significance of Aa Gymnastiar. Anthropology Today, 21(1), 13–15. https://doi.org/10.1111/j.1467-9655.2005.00261.x
Basit, A. (2024). Digital da'wah strategies in the era of social media and digital platforms: Opportunities, challenges, and effective practices. Dawuh: Islamic Communication Journal, 5(2). https://siducat.org/index.php/dawuh/article/view/1919
Basri, M. (2025). Intermedia agenda-setting dynamics in digital media reporting on AI ethics. Dawuh: Islamic Communication Journal, 6(1). https://siducat.org/index.php/dawuh/article/view/1941
Budianto, R. (2024). Pemanfaatan aplikasi TikTok sebagai media dakwah di UIN Fatmawati Kota Bengkulu. Dawuh: Islamic Communication Journal, 5(1). https://siducat.org/index.php/dawuh/article/view/1041
Budiantoro, W. (2019). Komunikasi dakwah melalui media sosial. Komunika, 3(2), 1–16. https://media.neliti.com/media/publications/299535-komunikasi-dakwah-melalui-media-sosial-b30ad3da.pdf
Fadilah, N. (2024). Ulama sebagai aktor sosial: Peran strategis ulama sebagai komunikator dakwah. Dawuh: Islamic Communication Journal, 4(2). https://siducat.org/index.php/dawuh/article/view/271
Fakhruroji, M. (2024). Global trends of da'wah research in the digital era: Scopus-based bibliometric analysis. Al-Balagh: Jurnal Dakwah dan Komunikasi, 9(2). https://ejournal.uinsaid.ac.id/al-balagh/article/view/14035
Fakhruroji, M., & Rozi, S. (2024). Typology of preachers in digital da'wah on social media in Indonesia. Al-Balagh: Jurnal Dakwah dan Komunikasi, 9(1). https://ejournal.uinsaid.ac.id/al-balagh/article/view/12716
Fakhruroji, M., et al. (2024). Ethical and prophetic digital communication: Aḥsanu qaulān-based scaffolding service learning in SMEs empowerment. Al-Balagh: Jurnal Dakwah dan Komunikasi, 9(2). https://ejournal.uinsaid.ac.id/al-balagh/article/view/14354
Fealy, G., & White, S. (2018). The art of dakwah: Social media, visual persuasion and the Islamist propagation of Felix Siauw. Asian Studies Review, 42(1), 61–79. https://doi.org/10.1080/13639811.2018.1416757
Gunawan, D. (2025). Reclaiming social harmony: Prophetic paradigm communication media as a sociological model for public relations in managing social communication issues. Dawuh: Islamic Communication Journal, 6(2). https://siducat.org/index.php/dawuh/article/view/2097
Hamzah, M. (2024). Peran desain grafis berbasis AI dalam penyampaian pesan dakwah di media sosial. At-Tawasul, 4(2). https://jurnal.iuqibogor.ac.id/at-tawasul/article/view/2392
Harahap, S., et al. (2024). Systematic literature review (SLR): Peran keterampilan kepemimpinan dalam organisasi bidang transportasi. Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan, 5(3). https://jurnal.syntaximperatif.co.id/index.php/syntax-imperatif/article/view/420
Hasanah, N. (2024). Dari mimbar ke platform digital: Transformasi dakwah Islam di YouTube dan TikTok. Tabligh: Jurnal Komunikasi dan Penyiaran Islam, 10(2). https://journal.uinsgd.ac.id/index.php/tabligh/article/view/54467
Hasibuan, R., et al. (2024). Systematic literature review (SLR): Penerapan media pembelajaran berbasis digital pada pembelajaran bahasa Indonesia. Eunoia: Jurnal Pendidikan Bahasa Indonesia. https://jurnaltarbiyah.uinsu.ac.id/index.php/eunoia/article/view/3646
Hidayat, A. (2024). Evaluasi komunikasi publik dalam dakwah: Analisis konten dakwah Gus Iqdam di media sosial YouTube Short dan TikTok edisi April 2024. Jurnal Komunikasi Islam, 2(1). https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/963
Hidayati, N., et al. (2023). A systematic literature review on media technology in creative thinking for elementary school students. Parameter: Jurnal Pendidikan. https://journal.unj.ac.id/unj/index.php/parameter/article/view/33860
Ilham, M. (2023). Konsep komunikasi profetik (kenabian) sebagai strategi dakwah. Shoutika: Jurnal Studi Komunikasi dan Dakwah, 3(2). https://jurnal.stainmajene.ac.id/index.php/shoutika/article/view/215
Irawan, D. (2024). Like, share, follow dan otoritas keagamaan digital: Tinjauan konseptual tentang mediatisasi agama di kalangan generasi Z. JPTAM, 8(4). https://jptam.org/index.php/jptam/article/view/36609
Ismail, A. (2021). Librarian interpersonal communication in improving service quality at the Syekh Yusuf Library UIN Alauddin Makassar. Diskursus Islam, 9(1). https://journal.uin-alauddin.ac.id/index.php/diskursus_islam/article/view/18901
Karim, M. (2024). Telaah studi komunikasi dalam perspektif Islam dan Barat. Al-Mutsla. https://jurnal.stainmajene.ac.id/index.php/almutsla/article/view/521
Kurniawan, M. (2024). Pergeseran otoritas keagamaan di era media sosial: Tantangan otentisitas tafsir dalam konten digital. ISME: Indonesian Studies of Media and Education, 5(1). https://jurnal.mymalewa.org/index.php/ISME/article/view/273
Latif, A. (2024). Psikologi komunikasi dalam komunikasi dakwah: Systematic literature review. Bil Hikmah. https://bilhikmah.stidalhadid.ac.id/index.php/jurnal/article/view/14
Lubis, M. (2023). Komunikasi profetik: Strategi berdakwah di era new media. Balagh: Jurnal Dakwah dan Komunikasi, 7(2). https://jurnal.uinsu.ac.id/index.php/balagh/article/view/15294
Mahmud, A. (2024). Dakwah digital untuk Gen Z: Analisis konten pada Reels Instagram @Angger_sy. Communicatio: Jurnal Ilmu Komunikasi. https://jurnal.ut.ac.id/index.php/communicatio/article/view/13342
Mubasyaroh. (2020). Otoritas keagamaan di era media baru: Dakwah Gus Mus di media sosial. Panangkaran: Jurnal Penelitian Agama dan Masyarakat, 5(2), 1–18. https://ejournal.uin-suka.ac.id/pusat/panangkaran/article/view/0502-01
Mustofa, M. (2024). Analisis authentic personal branding dr. Tirta di Instagram dan TikTok. Jurnal Komunikasi Global, 13(2). https://jurnal.usk.ac.id/JKG/article/view/45457
Nugraha, F. (2024). Sarkasme sebagai gaya bahasa dalam dakwah: Analisis isi kuantitatif pada channel YouTube @Hawariyyun. Jurnal Komunikasi Global, 13(1). https://jurnal.usk.ac.id/JKG/article/view/41624
Nurdin, A., et al. (2024). Prophetic communication in the era of artificial intelligence: Efforts to convey comprehensive Islamic messages. Diroyah: Jurnal Studi Ilmu Hadis, 9(1). https://journal.uinsgd.ac.id/index.php/Diroyah/article/view/29382
Rahman, A. (2024). Populisme dan dinamika otoritas keagamaan dalam Islam di media sosial. Peurawi: Media Kajian Komunikasi Islam, 7(2). https://jurnal.ar-raniry.ac.id/index.php/peurawi/article/view/10487
Samsuddin. (2023). Strategi komunikasi dakwah An-Nadzir melalui kajian profetik. Tabligh: Jurnal Komunikasi dan Penyiaran Islam, 24(1). https://journal.uin-alauddin.ac.id/index.php/tabligh/article/view/30866
Syam, H. (2024). Komunikasi Islam dalam ruang digital: Studi kualitatif tentang etika dakwah dan logika media sosial. Dakwatul Islam, 8(1). https://ojs.diniyah.ac.id/index.php/DakwatulIslam/article/view/1998
Yusuf, L. (2024). Urgensi komunikasi dakwah di era revolusi industri 4.0. Dawuh: Islamic Communication Journal, 1(1). https://siducat.org/index.php/dawuh/article/view/28
Published
2026-07-30
How to Cite
Ikhwansyah, Efendi Samosir, H., Jannati, Z., & Hamandia, M. R. (2026). Reinterpreting Prophetic Communication for Ethical Islamic Da’wah in the Era of Generative AI. DAWUH : Islamic Communication Journal, 7(2), 511-530. https://doi.org/10.62159/dawuh.v7i2.2566
Section
Articles
Copyright (c) 2026 Ikhwansyah, Hasrat Efendi Samosir, Zhilla Jannati, Muhammad Randicha Hamandia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
DAWUH: Islamic Communication Journal is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish in this journal agree to the following terms:
- Authors retain copyright and acknowledge that the DAWUH: Islamic Communication Journal Natural Science is the first publisher, licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges and earlier and greater citation of published work.
