Webinar dan Workshop Pelatihan Pembuatan Video Promosi Berbasis Artificial Intelligence Menggunakan Lumina AI Bagi Pelaku UMKM di DKI Jakarta
Abstract
Micro, small, and medium enterprises (MSMEs) contribute 61.07% to Indonesia's gross
domestic product, yet many remain constrained in producing competitive digital promotional
content due to limitations in cost, time, and technical skills. This community service program
aimed to improve MSME actors' capacity to utilise generative artificial intelligence, specifically
Lumina AI, in creating promotional images and short videos independently. The activity was
conducted on 18 July 2026 at the Artificial Intelligence Laboratory, Faculty of Engineering,
Universitas Muhammadiyah Jakarta, in partnership with the MSME Division of the
Muhammadiyah Regional Board of DKI Jakarta, involving 25 participants from the culinary,
handicraft, and service sectors. The method integrated lecture, demonstration, guided practice,
and individual mentoring, structured around a five-part training module. Effectiveness was
assessed through pretest, posttest, and evaluation of participants' outputs. All participants
successfully produced at least one promotional image and one short promotional video from
their own product photographs. The mean score moved from 92.59 to 92.65 out of 105, while
the minimum score increased from 35 to 42 and the number of participants achieving the
maximum score rose, indicating an equalisation of understanding rather than an increase in
average performance. These findings suggest that short, practice-oriented training
accompanied by individual mentoring effec
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Copyright (c) 2026 Muhammad Hanif Abdillah , Muhammad Linggar Givary, Muhammad Fikri Dwi Saputra , Zaky Yusuf Ajindra , Muhammad Nasirul Haq, Rully Mujiastuti , Popy Meilina, Sitti Nurbaya Ambo
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