Strengthening Micro, Small, and Medium Enterprise (MSMES) in Response to the Policies on the Use of Domestic Products: A Case Study in Bekasi City
Keywords:
Micro; Small; and Medium Enterprises (MSME); Strengthening; Domestic Products
Abstract
The study aimed to describe the strengthening of MSMEs carried out by the Bekasi City government in terms of capital, products, and marketing in response to policies on using domestic products within the Bekasi City government. The research used a qualitative approach. Primary data were collected using in-depth interviews with selected informants from local governments, MSMEs, and academia. This research found that the Bekasi City government has made various efforts to strengthen MSMEs in Bekasi through the Dinas Koperasi dan UKM Kota Bekasi (DKUKM Bekasi City), namely 1) socialization and training on home industry food and Pangan-Industri Rumah Tangga (P-IRT) certification are given to the MSMEs; 2) training to improve packaging management capabilities and socialize halal certificates; 3) preparing funds for capital through Bank Syariah Patriot; 4) holding various promotions such as exhibitions, Ramadhan bazaars; and 5) training on making Business Identification Numbers (Nomor Induk Berusaha/NIB), digital marketing, entrepreneurship training or workshops, Home Industry Food Certification (P-IRT), using Shopee for MSMEs, and curation of the MSME products.
References
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Flores Ruiz, D., Núñez, L. A., & Arévalo, M. P. (2018). Strengthening msmes as a strategy for local development. The case of Quevedo. Ecuador. Cuadernos Geograficos, 57(1), 239–258. https://doi.org/10.30827/cuadgeo.v57i1.5526
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Hamzah, H., Valeriani, D., & Putri, A. K. (2020). Comparison development of MSME credit in the Sumatera region. Economics Development Analysis Journal, 9(3), 293–305.
Hausemer, P., Kruger, T., Rabuel, L., & Vet, J. M. De. (2019). Analysis of the SMEs ’ participation in public procurement and the measures to support it (Vol. 535).
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McPherson, S., Anid, N. M., Ashton, W. S., Hurtado-Martín, M., Khalili, N., & Panero, M. (2016). Pathways to Cleaner Production in the Americas II: Application of a competency model to experiential learning for sustainability education. Journal of Cleaner Production, 135, 907–918. https://doi.org/10.1016/j.jclepro.2016.06.138
Montero, P. A., & Pacheco, Á. R. (2018). Capitalist enterprises versus cooperative enterprises: Comparative analysis of economic and financial results for Spain in 2008-2015. CIRIEC-Espana Revista de Economia Publica, Social y Cooperativa, 93, 115–154. https://doi.org/10.7203/CIRIEC-E.93.10730
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Octavia, A., Indrawijaya, S., Sriayudha, Y., Heriberta, Hasbullah, H., & Asrini. (2020). Impact on e-commerce adoption on entrepreneurial orientation and market orientation in business performance of smes. Asian Economic and Financial Review, 10(5). https://doi.org/10.18488/journal.aefr.2020.105.516.525
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Ramaditya, M., Effendi, S., Faruqi, F., & Darmawan, A. (2020). Pelatihan Kewirausahaan Kreatif Berbasis Manajemen Pemasaran Digital bagi UMKM Di Wilayah Rawamangun. Journal of Sustainable Community Development (JSCD), 2(1), 48–54. https://doi.org/10.32924/jscd.v2i1.13
Retnoningsih, E., Khasanah, F. N., Handayanto, R. T., & Rofiah, S. (2019). Knowledge Management System for Supporting the Small Medium Enterprise (UMKM) in Bekasi City. Proceedings of 2019 4th International Conference on Informatics and Computing, ICIC 2019. https://doi.org/10.1109/ICIC47613.2019.8985929
Rita, M. R., Nugrahanti, Y. W., & Kristanto, A. B. (2021). Peer-To-Peer Lending, Financial Bootstrapping and Government Support: the Role of Innovation Mediation on Msme Performance. Economic Horizons, 23(3), 247–261. https://doi.org/10.5937/ekonhor2103259R
Rizal, A., Aliah, R. S., & Sachoemar, S. I. (2023). Urban Farming Aquaculture as an Alternative Business for Food and Economic Security During the COVID-19 Pandemic – Case Study in the Sub-Urban Area of Jakarta, Indonesia. Polish Journal of Environmental Studies, 32(5), 4023–4036. https://doi.org/10.15244/pjoes/166362
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Shahrullah, R. S., Jaya, F., & Arifin, I. (2021). The Challenges of Micro, Small and Medium Enterprises in Indonesia in the Era of the ASEAN Economic Community. Syiah Kuala Law Journal, 5(1), 124–138. https://doi.org/10.24815/sklj.v5i1.19695
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Slamet, R., Nainggolan, B., Roessobiyatno, R., Ramdani, H., Hendriyanto, A., & Ilma, L. L. (2017). Strategi Pengembangan Ukm Digital Dalam Menghadapi Era Pasar Bebas. Jurnal Manajemen Indonesia, 16(2), 136. https://doi.org/10.25124/jmi.v16i2.319
Suliantoro, H., Winarno, B. A., & Handayani, N. U. (2019). Analysing the Success Factors of SMEs on Public Procurement. IOP Conference Series: Materials Science and Engineering, 598(1), 0–14. https://doi.org/10.1088/1757-899X/598/1/012097
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Tong Ha, S., Chiun Lo, M., Mohamad, A. A., & Ramayah, T. (2018). Determinants of Innovation Performance among SMEs: Moderating Effect of Entrepreneurial Orientation. Global Business and Management Research : An International Journal, 10(2), 241–252.
Triandini, E., Wijaya, I. G. N. S., Suniantara, I. K. P., & Setyohadi, D. B. (2022). Adoption Technology at MSME: A Conceptual Model with TOE. 2022 7th International Conference on Informatics and Computing, ICIC 2022, 01–05. https://doi.org/10.1109/ICIC56845.2022.10006990
Tryphone, K., & Mkenda, B. K. (2023). Determinants and constraints of women’s sole-owned tourism micro, small and medium enterprises (MSMEs) in Tanzania. Development Southern Africa, 40(2), 329–349. https://doi.org/10.1080/0376835X.2022.2028604
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Vinayachandran, V., & Ambily, A. S. (2020). Social capital as competitive resource-A driver towards sustained competitive advantage among manufacturing msmes in emerging markets. Serbian Journal of Management, 15(1), 159–173. https://doi.org/10.5937/SJM15-23207
Wahyudi, S., Rita, M. R., & Fuady, M. (2021). Economics Development Analysis Journal Does Neoclassical Theory Exist in SMEs? Evidence from Central Java-Indonesia Article Information. Economics Development Analysis Journal, 3, 308–323.
Wahyuningsih, E. (2021). Research in Business & Social Science Strengthening community in increasing village potential through pentahelix collaboration. 10(1), 149–157.
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Bahri, A., Mulbar, U., & Suliana, A. (2019). Kajian Pemberdayaan UMKM Kota Makassar Sebagai Upaya Peningkatan Kesejahteraan Pelaku Usaha. Jurnal Inovasi Dan Pelayanan Publik Makassar, 1(1), 37–53.
Chukwuma-Ume, N., & Ume, C. O. (2023). Status of agribusiness enterprises in Nigeria: evidence from World Bank Enterprise Survey data. Journal of Agribusiness in Developing and Emerging Economies. https://doi.org/10.1108/JADEE-04-2023-0100
Faisol, F., Aliami, S., & Anas, M. (2022). Pathway of Building SMEs Performance in Cluster through Innovation Capability. Economics Development Analysis Journal, 11(2), 140–152. https://doi.org/10.15294/edaj.v11i2.46442
Flores Ruiz, D., Núñez, L. A., & Arévalo, M. P. (2018). Strengthening msmes as a strategy for local development. The case of Quevedo. Ecuador. Cuadernos Geograficos, 57(1), 239–258. https://doi.org/10.30827/cuadgeo.v57i1.5526
Gunartin. (2017). Strengthening SMES As A Pillar of Building the Nation’s Economy. Eduka: Jurnal Pendidika, Hukum, Dan Bisnis, 2(2), 46–55.
Hamzah, H., Valeriani, D., & Putri, A. K. (2020). Comparison development of MSME credit in the Sumatera region. Economics Development Analysis Journal, 9(3), 293–305.
Hausemer, P., Kruger, T., Rabuel, L., & Vet, J. M. De. (2019). Analysis of the SMEs ’ participation in public procurement and the measures to support it (Vol. 535).
Heliyani, H., Tasri, E. S., Amelia, D., & Dwianda, Y. (2023). The Contribution of E-Commerce to Economic Growth in The Covid-19 Era. Economics Development Analysis Journal, 12(1), 129–140. https://doi.org/10.15294/edaj.v12i1.58386
Idris, M. (2023). Strategi Pengelolaan Bisnis Yang Efektif Bagi Umkm Di Kelurahan Bajeng Kecamatan Pattalassang Kabupaten Takalar. Nobel Community Services Journal, 22–28.
Islam, A. K. M. H., Sarker, M. R., Hossain, M. I., Ali, K., & Noor, K. M. A. (2021). Challenges of Small- and Medium-Sized Enterprises (SMEs) in Business Growth: A Case of Footwear Industry. Journal of Operations and Strategic Planning, 4(1), 119–143. https://doi.org/10.1177/2516600x20974121
Kamaluddin Nashir, A., Indra Sukmawan, D., Heryadi, D., & Shaquille Pranasyah Jenie, Z. (2023). Kolaborasi Pentahelix Untuk Mendorong Pemberdayaan Umkm Di Desa Pabean Udik. Prosising Seminar Nasional Pengabdian Kepada Masyarakat, 61–71.
Kartiko, Y., & Anantanyu, S. (2022). The Effect of Green Policy Implementation on Green Entrepreneurship: Evidence from Indonesia’s Micro, Small, and Medium Enterprises. Journal of Social Studies Education Research, 13(3), 205–228. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139209289&partnerID=40&md5=4110c0dcb0e795ddb87327bf1b12572a
Khan, M. A. (2022). Barriers constraining the growth of and potential solutions for emerging entrepreneurial SMEs. Asia Pacific Journal of Innovation and Entrepreneurship, 16(1), 38–50. https://doi.org/10.1108/apjie-01-2022-0002
Kutlina-Dimitrova, Z. (2022). Government Procurement: Data, Trends and Protectionist Tendencies. Public Procurement Law Review, 2022(1), 1–16.
Lucky, M. (2020). Inovasi dan Kreativitas Pelaku Usaha UMKM di Era Covid-19. Jurnal IKRA-ITH Ekonomika, 4(2), 87–93.
Mandiangan, P. (2018). Upaya peningkatan omset usaha tenun tajung melalui kredit perbankan. Jurnal Riset Terapan Akuntansi, 2(1), 52–58.
Maturbongs, E. E. (2020). Kolaborasi Model Pentahelix Dalam Pengembangan Pariwisata Berbasis Kearifan Lokal Di Kabupaten Merauke. Transparansi : Jurnal Ilmiah Ilmu Administrasi, 3(1), 55–63. https://doi.org/10.31334/transparansi.v3i1.866
Maulida, I., Mustofa, A., & Haryati, E. (2023). The role of local government in Reog Ponorogo MSME empowerment: A regulator, facilitator, and catalyst. Journal of Community Service and Empowerment, 4(3), 568–580. https://doi.org/10.22219/jcse.v4i3.29315
McPherson, S., Anid, N. M., Ashton, W. S., Hurtado-Martín, M., Khalili, N., & Panero, M. (2016). Pathways to Cleaner Production in the Americas II: Application of a competency model to experiential learning for sustainability education. Journal of Cleaner Production, 135, 907–918. https://doi.org/10.1016/j.jclepro.2016.06.138
Montero, P. A., & Pacheco, Á. R. (2018). Capitalist enterprises versus cooperative enterprises: Comparative analysis of economic and financial results for Spain in 2008-2015. CIRIEC-Espana Revista de Economia Publica, Social y Cooperativa, 93, 115–154. https://doi.org/10.7203/CIRIEC-E.93.10730
Mukherjee, S. (2018). Challenges to Indian micro small scale and medium enterprises in the era of globalization. Journal of Global Entrepreneurship Research, 8(1). https://doi.org/10.1186/s40497-018-0115-5
Nawangsari, E. R., Fridayanti, E. Y., Almira, A. I., & Nugrohowati, R. H. (2021). Peran Pemerintah Daerah dalam Memberdayakan Usaha Mikro Kecil dan Menengah di Kabupaten Tuban. Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik Dan Hummanioramaniora, 5(2), 345. https://doi.org/10.31604/jim.v5i2.2021.345-352
Nirwana, D. C., Muhammadiah, M., & Hasanuddin, M. (2017). Peran Pemerintah Dalam Pembinaan Usaha Kecil Menengah Di Kabupaten Enrekang. Kolaborasi : Jurnal Administrasi Publik, 3(1), 01. https://doi.org/10.26618/kjap.v3i1.890
Octavia, A., Indrawijaya, S., Sriayudha, Y., Heriberta, Hasbullah, H., & Asrini. (2020). Impact on e-commerce adoption on entrepreneurial orientation and market orientation in business performance of smes. Asian Economic and Financial Review, 10(5). https://doi.org/10.18488/journal.aefr.2020.105.516.525
Pemerintah Indonesia. (2021). Peraturan Pemerintah Republik Indonesia Nomor 07 Tahun 2021 tentang Kemudahan, Pelindungan, dan Pemberdayaan Koperasi dan Usaha Mikro, Kecil, dan Menengah. 086507, 1–121.
Purwanto, E., & Prasetio, T. (2021). Changing the Paradigm of a Linear Economy into a Circular Economy in Residential Waste Management. IOP Conference Series: Earth and Environmental Science, 945(1). https://doi.org/10.1088/1755-1315/945/1/012054
Ramaditya, M., Effendi, S., Faruqi, F., & Darmawan, A. (2020). Pelatihan Kewirausahaan Kreatif Berbasis Manajemen Pemasaran Digital bagi UMKM Di Wilayah Rawamangun. Journal of Sustainable Community Development (JSCD), 2(1), 48–54. https://doi.org/10.32924/jscd.v2i1.13
Retnoningsih, E., Khasanah, F. N., Handayanto, R. T., & Rofiah, S. (2019). Knowledge Management System for Supporting the Small Medium Enterprise (UMKM) in Bekasi City. Proceedings of 2019 4th International Conference on Informatics and Computing, ICIC 2019. https://doi.org/10.1109/ICIC47613.2019.8985929
Rita, M. R., Nugrahanti, Y. W., & Kristanto, A. B. (2021). Peer-To-Peer Lending, Financial Bootstrapping and Government Support: the Role of Innovation Mediation on Msme Performance. Economic Horizons, 23(3), 247–261. https://doi.org/10.5937/ekonhor2103259R
Rizal, A., Aliah, R. S., & Sachoemar, S. I. (2023). Urban Farming Aquaculture as an Alternative Business for Food and Economic Security During the COVID-19 Pandemic – Case Study in the Sub-Urban Area of Jakarta, Indonesia. Polish Journal of Environmental Studies, 32(5), 4023–4036. https://doi.org/10.15244/pjoes/166362
Sedyastuti, K. (2018). Analisis Pemberdayaan UMKM Dan Peningkatan Daya Saing Dalam Kancah Pasar Global. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2(1), 117–127. https://doi.org/10.31842/jurnal-inobis.v2i1.65
Septrila, N., & Kurniasih, E. P. (2022). The Effect of Inflation and Economic Growth on Unemployment Rate in Asean Countries. International Journal of Business, Technology and Organizational Behavior (IJBTOB), 2(6), 580–594. https://doi.org/10.52218/ijbtob.v2i6.226
Setyawan, A. B., Widiyanto, S., Sussanto, H., Oswari, T., & Muslim, A. (2017). SMEs’s profile in single database for improving efficiency of smes’s activities. Advanced Science Letters, 23(9), 8511–8518. https://doi.org/10.1166/asl.2017.9920
Shahrullah, R. S., Jaya, F., & Arifin, I. (2021). The Challenges of Micro, Small and Medium Enterprises in Indonesia in the Era of the ASEAN Economic Community. Syiah Kuala Law Journal, 5(1), 124–138. https://doi.org/10.24815/sklj.v5i1.19695
Sholikan, S., Susanti, E., & Pratikto, H. (2021). Strategi Penguatan Daya Saing UMKM Dimasa Pandemi COVID-19. Jurnal KARINOV, 4(2), 129–135.
Slamet, R., Nainggolan, B., Roessobiyatno, R., Ramdani, H., Hendriyanto, A., & Ilma, L. L. (2017). Strategi Pengembangan Ukm Digital Dalam Menghadapi Era Pasar Bebas. Jurnal Manajemen Indonesia, 16(2), 136. https://doi.org/10.25124/jmi.v16i2.319
Suliantoro, H., Winarno, B. A., & Handayani, N. U. (2019). Analysing the Success Factors of SMEs on Public Procurement. IOP Conference Series: Materials Science and Engineering, 598(1), 0–14. https://doi.org/10.1088/1757-899X/598/1/012097
TAMBUNAN, T. T. H. (2022). Recent Development of Micro, Small and Medium Enterprises in Indonesia. International Journal of Social Sciences and Management Review, 06(01), 193–214. https://doi.org/10.37602/ijssmr.2022.6112
Tong Ha, S., Chiun Lo, M., Mohamad, A. A., & Ramayah, T. (2018). Determinants of Innovation Performance among SMEs: Moderating Effect of Entrepreneurial Orientation. Global Business and Management Research : An International Journal, 10(2), 241–252.
Triandini, E., Wijaya, I. G. N. S., Suniantara, I. K. P., & Setyohadi, D. B. (2022). Adoption Technology at MSME: A Conceptual Model with TOE. 2022 7th International Conference on Informatics and Computing, ICIC 2022, 01–05. https://doi.org/10.1109/ICIC56845.2022.10006990
Tryphone, K., & Mkenda, B. K. (2023). Determinants and constraints of women’s sole-owned tourism micro, small and medium enterprises (MSMEs) in Tanzania. Development Southern Africa, 40(2), 329–349. https://doi.org/10.1080/0376835X.2022.2028604
Undang-Undang Republik Indonesia Nomor 20 Tahun. (2008). Undang-Undang Republik Indonesia Nomor 20 Tahun 2008. 1.
Utami, K. S. (2022). Penguatan Strategi Pemasaran UMKM di masa Pandemi Covid-19: Studi Kasus Pelaku Usaha Tenun di Kabupaten Kulon Progo. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 11(2), 284. https://doi.org/10.30588/jmp.v11i2.879
Vinayachandran, V., & Ambily, A. S. (2020). Social capital as competitive resource-A driver towards sustained competitive advantage among manufacturing msmes in emerging markets. Serbian Journal of Management, 15(1), 159–173. https://doi.org/10.5937/SJM15-23207
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Published
2026-06-09
How to Cite
M. Ikhsan, Taufik Akbar, & Abdi Sugiarto. (2026). Strengthening Micro, Small, and Medium Enterprise (MSMES) in Response to the Policies on the Use of Domestic Products: A Case Study in Bekasi City. Sharia Economic and Management Business Journal (SEMBJ), 7(2), 118-128. https://doi.org/10.62159/sembj.v7i2.2022
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Articles
Copyright (c) 2026 M. Ikhsan, Taufik Akbar, Abdi Sugiarto
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