Digital Transformation in the Halal Industry Ecosystem: A Study of Halal MSMEs in Pekanbaru City
Abstract
Background: Digital transformation is a critical factor in the development of halal micro, small, and medium enterprises (MSMEs) in the digital economy era, as it can improve business efficiency, expand market access, and strengthen the halal industry ecosystem. However, its implementation still faces various obstacles, such as low digital literacy, limited human resources, and suboptimal technology utilization. This study aims to analyze the implementation of digital transformation among halal MSMEs in Pekanbaru City, identify the supporting and inhibiting factors, and examine its contribution to strengthening the halal industry ecosystem.
Method: This study employs a qualitative approach with a case study design involving six halal MSMEs in Pekanbaru City selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the interactive model of Miles, Huberman, and Saldaña, with data validity tested through source triangulation, method triangulation, and member checking.
Results: The results show that digital transformation has been implemented through the use of social media, marketplaces, digital payment systems (QRIS), and communication applications to support business activities. This implementation has generated positive impacts, including expanded market reach, improved transaction efficiency, easier communication with consumers, and increased transparency of halal product information. Factors driving digital transformation include changes in consumer behavior, the development of digital technology, and training support. Meanwhile, the main obstacles encountered are low digital literacy, limited human resources, and suboptimal utilization of technology in business management.
Conclusion: Digital transformation contributes to strengthening the halal industry ecosystem by expanding market access, improving business efficiency, and reinforcing consumer trust in halal products. Therefore, optimizing digital transformation is an important factor in enhancing the competitiveness of halal MSMEs and supporting the sustainable development of the halal industry.
References
Afriyanti, D. (2024). Business Licensing as An Effort to Improve Msme Businesses Recipient of Pekanbaru City Baznas AID. 14(1), 87–96. https://doi.org/10.21927/jesi.3124.3483
Afriyanti, D. (2025). Peran Baznas Dalam Meningkatkan Ekonomi Usaha Mikro Kecil dan Menengah ( UMKM ) Kota Pekanbaru. 22(1), 838–848. https://doi.org/10.46781/al-mutharahah.
Amalia, E., & Maksum, M. (2025). Digital Transformation in Indonesian Halal Industrial Zones. Journal of Islamic Economics and Finance Studies Volume, 6(1), 187–204.
Ardana, Y., & Sugiarti, D. (2026). Indonesia ’ s halal industry : Opportunities , challenges , and strategic directions. International Journal of Halal Industry, 2(1), 77–89. https://doi.org/10.20885/IJHI.vol2.iss1.art5
Asahan, U. M. (2025). Digital Economy Transformation and ITS Impact on MSME Productivity in the Post-Pandemic Era. 4(2), 1147–1155. https://doi.org/10.55299/ijec.v4i2.1487
Aulia, R., & Koto, I. (2026). DYNAMICS OF HALAL PRODUCT ASSURANCE REGULATION : A COMPARATIVE ANALYSIS OF THE LEGAL STRUCTURES OF. JCH (Jurnal Cendekia Hukum), 10(2), 351–362. https://doi.org/10.3376/jch.v10i2.1299
Azizah, Y. J. (2025). Transformation of Indonesia’s Halal Industry: A Literature Review on Digital Innovation, Certification Policy, and Ecosystem Synergy (2020–2025). Journal of Social Philanthropy and Halal Research, 2(2), 1–11.
Cory Vidiati, N. W. R. (2026). Pengaruh Digitalisasi terhadap Perkembangan Industri Halal di Indonesia. Anggaran: JUrnal Publikasi Ekonomi Dan Akuntansi, 4(2).
Faturrahman, Ega Saiful Subhan, S. (2025). Pengembangan UMKM Berbasis Transformasi Digital Dalam Mendorong Pertumbuhan Ekonomi Lokal. Advances in Management & Financial Reporting, 3(3), 990–1008.
FOSSEI. (2025). Digitalisasi Halal Value Chain: Strategi Indonesia Menghadapi Persaingan Global. FOSSEI.
Habibi, I., & Zuhrinal, L. (2026). The Implications of Halal Certification in Management of the Food and Beverage Industry. Amkop Managemnet Accounting Review (AMAR), 6(1), 302–310. https://doi.org/10.37531/amar.v6i1.3585
Hadikusumo, R. A. (n.d.). International Journal for Science Review The Impact of Digital Transformation on the Effectiveness of Human Resource Management and Corporate Economic Performance in the Era of Industry 4.0. International Journal for Science Review The, 1–16.
Hamid, E. S., & Artha, B. (2025). Artificial Intelligence adoption in micro , small , and medium enterprises : Evidence , barriers , and Islamic ethical reflections for Muslim entrepreneurs in Yogyakarta. Universitas Islam Indonesia, 11(2), 1967–2000.
Hariyanto, S., Ekowati, T., Adhy, S., & Triyana, E. (2025). Improving the Quality , Productivity , and Competitiveness of MSMEs Products through Digital Transformation. October.
Hendri Hermawan Adinugraha, D. (2022). Perkembangan Industri Halal di Indonesia.
Janati, N., Afriyanti, D., Nurdinah, S., & Anugrah, R. L. (2025). The Transformation Model of Islamic Boarding Schools as an Incubator for Sharia Entrepreneurship in the Digital Economy Era. Tadribuna: Journal of Islamic Management Education, 6(1), 53–63.
Keuangan, K., & Indonesia, R. (2023). Potensi Ekonomi Halal Indonesia Sangat Besar, Menkeu: Bisa Tingkatkan PDB USD5,1 Miliar per Tahun. Kementerian Keuangan Republik Indonesia.
Mirza Yuniar Isnaeni Mara. (2025). Ekonomi dan Keuangan Digital: Konsep dan Implementasi di Indonesia (p. 253).
Mochamad, A. R. (2025). Indonesian Halal Industry Development Strategy in the Islamic Finance Sector to Face Global Halal Competition. 1(2), 120–133.
Mokoagow, S. S., Talullembang, R., & Makalalag, M. (2026). Evaluasi Strategi Pemasaran Media Sosial dalam Mewujudkan Sustainable Business UMKM Fashion Kotamobagu Evaluation of Social Media Marketing Strategies in Realizing Sustainable Business for Fashion MSMEs in Kotamobagu. Empiricism Journal, 7(2), 1926–1938.
Nusran, M., Nasution, E. N., Prayitno, M. A., & Sudarmanto, E. (2023). Halal Certification in The Digital Age : Leveraging Online Platforms for Enhanced Transparency and Accessibility. Jurnal Ekonomi, Akutansi Dan Manajemen Indonesia, 2(01), 105–115.
PEREKONOMIAN, H. K. K. B., & INDONESIA, R. (2025). Pemerintah Dorong UMKM Naik Kelas, Tingkatkan Kontribusi terhadap Ekspor Indonesia. KEMENTERIAN KOORDINATOR BIDANG PEREKONOMIAN REPUBLIK INDONESIA.
Permadi, R. N., Amarullah, R., Agustini, M., & Sari, P. (2025). Tantangan dan Hambatan UMKM dalam melakukan Digitalisasi : Studi Kasus di Kabupaten Jayapura , Kabupaten Muaro Jambi , Kabupaten Kulon Progo , & Kota Surabaya Tahun 2024. JIIP: JURNAL ILMIAH ILMU PEMERINTAHAN, 10(2). https://doi.org/10.14710/jiip.v10i2.27916
Purnomo, S. (2024). Digital transformation of MSMEs in Indonesia : A systematic literature review. 4(2), 301–312.
Puteri, A. H., Syarifah, N., & Arlina, A. S. (2025). Peluang & Tantangan Digitalisasi Ekonomi Syariah di Indonesia dalam Era Ekonomi Digital. 3.
Rinastiti, A. D., Rizqi, W. A., Ayu, R., Wulan, N., Fakhria, M., Hidayati, A. N., Kedungwaru, K., & Tulungagung, K. (2026). Peran digitalisasi dalam transformasi umkm halal di indonesia. JURNAL MEDIA AKADEMIK (JMA), 4(6).
Rony Zulfirman. (2022). Implementasi Metode Outdoor Learning dalam Peningkatan Hasil Belajar Siswa pada Mata Pelajaran Agama Islam di MAN 1 Medan. Jurnal Penelitian, Pendidikan Dan Pengajaran: JPPP, 3(2), 147–153. https://doi.org/10.30596/jppp.v3i2.11758
Siregar, F. A., Kristin, O. V., & Lubis, N. B. (2026). Transformasi Digital dan Strategi Adaptasi UMKM dalam Menghadapi Era Ekonomi Digital di Indonesia. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 9(2), 854–864.
Siregar, M. R., Nasution, L. A., Rasimah, M., & Dalimunthe, B. (2026). Peran Ekonomi Digital dalam Meningkatkan Daya Saing UMKM di Kota Medan. Jurnal Bisnis, Ekonomi Syariah, Dan Pajak (JBEP), 3(November 2025).
Studi, P., Syariah, E., Islam, U., Abdurrahman, N. K. H., & Pekalongan, W. (2026). Analisis kesiapan UMKM berbasis indikator dalam mendukung implementasi digital traceability pada industri halal. Maliki Interdisciplinary Journal (MIJ), 4, 479–488.
Suciati, Eva Dwi, D. (2025). Transformasi Digital dalam Industri Halal Global : Analisis Kebutuhan , Tantangan , dan Strategi Inovatif untuk Peningkatan Daya Saing dan Kepercayaan Konsumen. Jurnal Ekonomi Manajemen Dan Bisnis, 3(2), 123–130.
Taufiq, A., & Sadali, A. (2025). ANALISIS REGULASI HALAL DAN IMPLIKASINYA BAGI UMKM : LITERATURE SYSTEMATIC REVIEW. Jurnal Neraca, 21, 42–52.
Tedi Priatna, Bayu Bambang Nurfauji, Dewi Nuraeni, Eli Setia Mukti Sari, Putri Salsabilah Agasha, R. R. U. (2025). TEKNIK PENGUMPULAN DATA DALAM PENDEKATAN KUALITATIF Tedi. Merdeka Indonesia Journal International (MIJI), 5(2), 707–713.
Umar, A., & Hasanah, U. (2024). ADAPTATION OF ORGANIZATIONAL CULTURE IN SUPPORTING DIGITAL TRANSFORMATION IN ACCOUNTING. Jurnal Mutiara Manajemen, 9(2), 167–178.
Ummi Duwila, Fredy Hendry Louhenapessy, Bin Raudha Arif Hanoeboen, M., & Ridhwan Assel, A. R. (2025). Pemanfaatan Teknologi Untuk Meningkatkan Akses Pasar dan Pemasaran Produk UMKM di Wilayah Perdesaan ( Desa Poka , Kecamatan Teluk. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 3(4), 2974–2980.
Wahyudi, T., Hafiz, M., Bakar, B., & Soleha, N. (2026). Islamic finance and investment in the halal industry : A systematic literature review. International Journal Of Halal Industry, 2(1), 57–76. https://doi.org/10.20885/IJHI.vol2.iss1.art4
Copyright (c) 2026 Delima Afriyanti, Surya Tegar Widjiantoro, Landes Yuanda, Nurlaili Janati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors who publish in the journal agree to the following terms:
- The authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- The authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- The authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The authors warrant that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third-party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
Jurnal Ekonomi dan Bisnis Manajemen Syariah (SEMB-J), Yayasan Darussalam Bengkulu is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Based on a work at https://siducat.org/index.php/sembj/.
