The Influence of Buzzer Content Quality and Content Credibility on Purchase Decision: The Mediating Role of Brand Trust among Culinary MSMEs in South Jakarta
Keywords:
Buzzer Content Quality, Content Credibility, Brand Trust, Purchase Decision, Culinary MSMEs
Abstract
Background: The rapid expansion of digital communication has encouraged culinary micro, small, and medium enterprises (MSMEs) to increasingly rely on buzzer-generated promotional content to attract consumers and strengthen their market presence. Although previous studies have acknowledged the importance of digital content in shaping consumer behavior, limited attention has been given to how the quality and credibility of buzzer-generated content jointly influence purchase decisions through the development of brand trust, particularly in the culinary MSME sector.
Methods: This study employed a quantitative research approach to examine the relationships among buzzer content quality, content credibility, brand trust, and purchase decisions. Data were collected from 98 consumers of culinary MSMEs in South Jakarta using a structured questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 to evaluate both the measurement and structural models.
Results: The findings indicate that both buzzer content quality and content credibility have positive and significant effects on brand trust and consumers' purchase decisions. Brand trust demonstrated the strongest direct effect on purchase decisions and partially mediated the relationships between buzzer content quality, content credibility, and purchase decisions. Furthermore, the structural model exhibited satisfactory explanatory power, confirming that the proposed framework effectively explains consumer purchasing behavior in the culinary MSME context.
Conclusion: This study extends the application of Information Quality Theory to buzzer marketing by demonstrating that content quality and credibility work together to strengthen brand trust and ultimately enhance consumers' purchase decisions. The findings suggest that culinary MSMEs should prioritize the development of trustworthy, informative, and high-quality buzzer-generated content to reinforce consumer confidence and improve the effectiveness of their digital marketing strategies.
References
Audette, L. M., Hammond, M. S., & Rochester, N. K. (2020). Methodological Issues with Coding Participants in Anonymous Psychological Longitudinal Studies. Educational and Psychological Measurement, 80(1), 163–185. https://doi.org/10.1177/0013164419843576
Berger, Johan. Sc. M. E. (2011). What Drives Immediate and Ongoing Word-of-Mouth?
Boom-Cárcamo, E., Molina-Romero, S., Galindo-Angulo, C., & del Mar Restrepo, M. (2024). Barriers and Strategies for Digital Marketing and Smart Delivery in Urban Courier Companies in Developing Countries. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-024-01823-1
Brodny, J., & Tutak, M. (2022). Analyzing the Level of Digitalization among Enterprises in European Union Member States and Its Impact on Economic Growth. Journal of Open Innovation: Technology, Market, and Complexity, 8(2). https://doi.org/10.3390/joitmc8020070
Carl, W. J. (2006). What is the buzz about?: Everyday Communication and the Relational Basis of Word-of-Mouth and Buzz Marketing Practices. Management Communication Quarterly, 19(4), 601–634. https://doi.org/10.1177/0893318905284763
Chaudhuri, A., & Holbrook, M. B. (2001). The Role of Brand Loyalty / 81 The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. In Journal of Marketing (Vol. 65).
Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229–247. https://doi.org/10.1108/10662240810883290
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695–720. https://doi.org/10.1108/APJML-04-2019-0262
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences Second Edition.
Delone, W. H., & Mclean, E. R. (2003). Sloan Management Review, and others. Journal of Management Information Systems/ Spring, 19, 9–30.
Enaifoghe, A. (2023). Enhancing the Role and Contributions of Small and Medium Enterprises (SMEs) in a Globalized and Innovative Economy: Challenges and Opportunities. https://doi.org/10.20944/preprints202305.1748.v1
Fernanda, E. A., & Hariyanto, D. (2024). Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities. Procedia of Social Sciences and Humanities. https://pssh.umsida.ac.id.
Filieri, R., McLeay, F., Tsui, B., & Lin, Z. (2018). Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services. Information and Management, 55(8), 956–970. https://doi.org/10.1016/j.im.2018.04.010
Filieri, R., Mcleay, F., Tsui, B., & Lin, Z. (2018). Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services. Information and Management. http://creativecommons.org/licenses/by-nc-nd/4.0/
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. In Source: Journal of Marketing Research (Vol. 18, Number 1).
Gefen, D. (2002). Customer Loyalty in E-Commerce. Journal of the Association for Information Systems, 3(1), 27–53. https://doi.org/10.17705/1jais.00022
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in Online Shopping: An Integrated Model. Source: MIS Quarterly, 27(1), 51–90. http://www.jstor.org/stable/30036519.
Hair, J. F., Tomas, G., Hult, M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). https://www.researchgate.net/publication/354331182
Hanaysha, J. R. (2022a). Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2). https://doi.org/10.1016/j.jjimei.2022.100102
Hanaysha, J. R. (2022b). Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2). https://doi.org/10.1016/j.jjimei.2022.100102
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: Updated guidelines. Industrial Management and Data Systems, 116(1), 2–20. https://doi.org/10.1108/IMDS-09-2015-0382
Hochstein, R. E., Harmeling, C. M., & Perko, T. (2025). Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content. Journal of the Academy of Marketing Science, 53(4), 1034–1054. https://doi.org/10.1007/s11747-023-00982-y
Holdford, D. A. (2004). Using Buzz Marketing to Promote Ideas, Services, and Products. In www.japha.org Journal of the American Pharmacists Association (Vol. 44, Number 3). www.japha.org
Hovland, C. I., & Weiss, W. (1952). The Influence of Source Credibility on Communication Effectiveness. The Public Opinion Quarterly, 15(4), 635–650. https://www.jstor.org/stable/2745952
Iliani, L., Dehos, T., & Rahmawati, H. R. (2026). The Influence Of Buzzer Marketing And Social Media Marketing On Purchase Intention Through Brand Awareness In Skintific Brands. Global Research and Innovation Journal (GREAT), 2, 1243–1254. https://journaledutech.com/index.php/great
Iqbal Khair, O. (2022). Marketing Mix Strategy of Culinary MSMEs in South Tangerang City During the Covid-19 Pandemic. J. Mandiri, 6(1), 47–58. https://doi.org/10.33753/mandiri.v6i1
Jusuf, D. I. (2023). Buzz Marketing: Effective Strategy for Increasing Sales in the Digital Era. Jurnal Sosial Sains Dan Komunikasi (Ju-SoSAK. https://doi.org/https://jurnal.seaninstitute.or.id/index.php/sosak
Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods. Information Systems Journal.
Leila, C., & Abderrazak, G. (2013). The Impact of the Effectiveness of a Buzz Marketing Campaign on the Image, Awareness and Purchasing Decision: The Moderating Role of Involvement. Journal of Marketing Research and Case Studies, 1–8. https://doi.org/10.5171/2013.584547
Mason, A. N., Narcum, J., & Mason, K. (2021). Social media marketing gains importance after Covid-19. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2020.1870797
Md Shakir Ali, S., Dakshinamurthy, T., Priyadarshi, P., Mittal, M., & Sanjay, K. (2025). Advances in Consumer Research Consumer Trust In Digital Brands: The Role Of Transparency And Ethical Marketing. https://acr-journal.com/
Mohr, I. (2017). Managing Buzz Marketing in the Digital Age: Journal of Marketing Development and Competitiveness, 11(2), 2017.
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58, 20–38.
Philip Kotler. (2021). The Future of Marketing: Interview Customer first thinking - 15th Edition.
Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies. In Journal of Applied Psychology (Vol. 88, Number 5, pp. 879–903). American Psychological Association Inc. https://doi.org/10.1037/0021-9010.88.5.879
Rante, Y. (2025a). Adopting Digital Marketing in Papua: Strategies and Barriers for MSMEs. Asian Journal of Economics, Business and Accounting, 25(10), 88–95. https://doi.org/10.9734/ajeba/2025/v25i101999
Rante, Y. (2025b). Adopting Digital Marketing in Papua: Strategies and Barriers for MSMEs. Asian Journal of Economics, Business and Accounting, 25(10), 88–95. https://doi.org/10.9734/ajeba/2025/v25i101999
Restrepo-Morales, J. A., Ararat-Herrera, J. A., López-Cadavid, D. A., & Camacho-Vargas, A. (2024). Breaking the digitalization barrier for SMEs: a fuzzy logic approach to overcoming challenges in business transformation. Journal of Innovation and Entrepreneurship, 13(1). https://doi.org/10.1186/s13731-024-00429-w
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021a). Partial Least Squares Structural Equation Modeling. In Handbook of Market Research (pp. 1–47). Springer International Publishing. https://doi.org/10.1007/978-3-319-05542-8_15-2
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021b). Partial Least Squares Structural Equation Modeling. In Handbook of Market Research (pp. 1–47). Springer International Publishing. https://doi.org/10.1007/978-3-319-05542-8_15-2
Türkeş, M. C., Oncioiu, I., Aslam, H. D., Marin-Pantelescu, A., Topor, D. I., & Căpuşneanu, S. (2019). Drivers and barriers in using industry 4.0: A perspective of SMEs in Romania. Processes, 7(3). https://doi.org/10.3390/pr7030153
Vásquez, F., & Vera-Martínez, J. (2020). From e-quality and brand perceptions to repurchase: A model to explain purchase behaviour in a web-store. Journal of Theoretical and Applied Electronic Commerce Research, 15(3), 20–36. https://doi.org/10.4067/S0718-18762020000300103
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Wang, C., Liu, T., Zhu, Y., Wang, H., Wang, X., & Zhao, S. (2023). The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms. Heliyon, 9(11). https://doi.org/10.1016/j.heliyon.2023.e21617
Willemsen, L. M., Neijens, P. C., & Bronner, F. (2012). The Ironic Effect of Source Identificationon the Perceived Credibility of Online Product Reviewers. Journal of Computer-Mediated Communication, 18(1), 16–31. https://doi.org/10.1111/j.1083-6101.2012.01598.x
Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206. https://doi.org/10.1086/651257
Berger, Johan. Sc. M. E. (2011). What Drives Immediate and Ongoing Word-of-Mouth?
Boom-Cárcamo, E., Molina-Romero, S., Galindo-Angulo, C., & del Mar Restrepo, M. (2024). Barriers and Strategies for Digital Marketing and Smart Delivery in Urban Courier Companies in Developing Countries. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-024-01823-1
Brodny, J., & Tutak, M. (2022). Analyzing the Level of Digitalization among Enterprises in European Union Member States and Its Impact on Economic Growth. Journal of Open Innovation: Technology, Market, and Complexity, 8(2). https://doi.org/10.3390/joitmc8020070
Carl, W. J. (2006). What is the buzz about?: Everyday Communication and the Relational Basis of Word-of-Mouth and Buzz Marketing Practices. Management Communication Quarterly, 19(4), 601–634. https://doi.org/10.1177/0893318905284763
Chaudhuri, A., & Holbrook, M. B. (2001). The Role of Brand Loyalty / 81 The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. In Journal of Marketing (Vol. 65).
Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229–247. https://doi.org/10.1108/10662240810883290
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695–720. https://doi.org/10.1108/APJML-04-2019-0262
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences Second Edition.
Delone, W. H., & Mclean, E. R. (2003). Sloan Management Review, and others. Journal of Management Information Systems/ Spring, 19, 9–30.
Enaifoghe, A. (2023). Enhancing the Role and Contributions of Small and Medium Enterprises (SMEs) in a Globalized and Innovative Economy: Challenges and Opportunities. https://doi.org/10.20944/preprints202305.1748.v1
Fernanda, E. A., & Hariyanto, D. (2024). Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities. Procedia of Social Sciences and Humanities. https://pssh.umsida.ac.id.
Filieri, R., McLeay, F., Tsui, B., & Lin, Z. (2018). Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services. Information and Management, 55(8), 956–970. https://doi.org/10.1016/j.im.2018.04.010
Filieri, R., Mcleay, F., Tsui, B., & Lin, Z. (2018). Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services. Information and Management. http://creativecommons.org/licenses/by-nc-nd/4.0/
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. In Source: Journal of Marketing Research (Vol. 18, Number 1).
Gefen, D. (2002). Customer Loyalty in E-Commerce. Journal of the Association for Information Systems, 3(1), 27–53. https://doi.org/10.17705/1jais.00022
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in Online Shopping: An Integrated Model. Source: MIS Quarterly, 27(1), 51–90. http://www.jstor.org/stable/30036519.
Hair, J. F., Tomas, G., Hult, M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). https://www.researchgate.net/publication/354331182
Hanaysha, J. R. (2022a). Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2). https://doi.org/10.1016/j.jjimei.2022.100102
Hanaysha, J. R. (2022b). Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2). https://doi.org/10.1016/j.jjimei.2022.100102
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: Updated guidelines. Industrial Management and Data Systems, 116(1), 2–20. https://doi.org/10.1108/IMDS-09-2015-0382
Hochstein, R. E., Harmeling, C. M., & Perko, T. (2025). Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content. Journal of the Academy of Marketing Science, 53(4), 1034–1054. https://doi.org/10.1007/s11747-023-00982-y
Holdford, D. A. (2004). Using Buzz Marketing to Promote Ideas, Services, and Products. In www.japha.org Journal of the American Pharmacists Association (Vol. 44, Number 3). www.japha.org
Hovland, C. I., & Weiss, W. (1952). The Influence of Source Credibility on Communication Effectiveness. The Public Opinion Quarterly, 15(4), 635–650. https://www.jstor.org/stable/2745952
Iliani, L., Dehos, T., & Rahmawati, H. R. (2026). The Influence Of Buzzer Marketing And Social Media Marketing On Purchase Intention Through Brand Awareness In Skintific Brands. Global Research and Innovation Journal (GREAT), 2, 1243–1254. https://journaledutech.com/index.php/great
Iqbal Khair, O. (2022). Marketing Mix Strategy of Culinary MSMEs in South Tangerang City During the Covid-19 Pandemic. J. Mandiri, 6(1), 47–58. https://doi.org/10.33753/mandiri.v6i1
Jusuf, D. I. (2023). Buzz Marketing: Effective Strategy for Increasing Sales in the Digital Era. Jurnal Sosial Sains Dan Komunikasi (Ju-SoSAK. https://doi.org/https://jurnal.seaninstitute.or.id/index.php/sosak
Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods. Information Systems Journal.
Leila, C., & Abderrazak, G. (2013). The Impact of the Effectiveness of a Buzz Marketing Campaign on the Image, Awareness and Purchasing Decision: The Moderating Role of Involvement. Journal of Marketing Research and Case Studies, 1–8. https://doi.org/10.5171/2013.584547
Mason, A. N., Narcum, J., & Mason, K. (2021). Social media marketing gains importance after Covid-19. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2020.1870797
Md Shakir Ali, S., Dakshinamurthy, T., Priyadarshi, P., Mittal, M., & Sanjay, K. (2025). Advances in Consumer Research Consumer Trust In Digital Brands: The Role Of Transparency And Ethical Marketing. https://acr-journal.com/
Mohr, I. (2017). Managing Buzz Marketing in the Digital Age: Journal of Marketing Development and Competitiveness, 11(2), 2017.
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58, 20–38.
Philip Kotler. (2021). The Future of Marketing: Interview Customer first thinking - 15th Edition.
Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies. In Journal of Applied Psychology (Vol. 88, Number 5, pp. 879–903). American Psychological Association Inc. https://doi.org/10.1037/0021-9010.88.5.879
Rante, Y. (2025a). Adopting Digital Marketing in Papua: Strategies and Barriers for MSMEs. Asian Journal of Economics, Business and Accounting, 25(10), 88–95. https://doi.org/10.9734/ajeba/2025/v25i101999
Rante, Y. (2025b). Adopting Digital Marketing in Papua: Strategies and Barriers for MSMEs. Asian Journal of Economics, Business and Accounting, 25(10), 88–95. https://doi.org/10.9734/ajeba/2025/v25i101999
Restrepo-Morales, J. A., Ararat-Herrera, J. A., López-Cadavid, D. A., & Camacho-Vargas, A. (2024). Breaking the digitalization barrier for SMEs: a fuzzy logic approach to overcoming challenges in business transformation. Journal of Innovation and Entrepreneurship, 13(1). https://doi.org/10.1186/s13731-024-00429-w
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021a). Partial Least Squares Structural Equation Modeling. In Handbook of Market Research (pp. 1–47). Springer International Publishing. https://doi.org/10.1007/978-3-319-05542-8_15-2
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021b). Partial Least Squares Structural Equation Modeling. In Handbook of Market Research (pp. 1–47). Springer International Publishing. https://doi.org/10.1007/978-3-319-05542-8_15-2
Türkeş, M. C., Oncioiu, I., Aslam, H. D., Marin-Pantelescu, A., Topor, D. I., & Căpuşneanu, S. (2019). Drivers and barriers in using industry 4.0: A perspective of SMEs in Romania. Processes, 7(3). https://doi.org/10.3390/pr7030153
Vásquez, F., & Vera-Martínez, J. (2020). From e-quality and brand perceptions to repurchase: A model to explain purchase behaviour in a web-store. Journal of Theoretical and Applied Electronic Commerce Research, 15(3), 20–36. https://doi.org/10.4067/S0718-18762020000300103
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Wang, C., Liu, T., Zhu, Y., Wang, H., Wang, X., & Zhao, S. (2023). The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms. Heliyon, 9(11). https://doi.org/10.1016/j.heliyon.2023.e21617
Willemsen, L. M., Neijens, P. C., & Bronner, F. (2012). The Ironic Effect of Source Identificationon the Perceived Credibility of Online Product Reviewers. Journal of Computer-Mediated Communication, 18(1), 16–31. https://doi.org/10.1111/j.1083-6101.2012.01598.x
Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206. https://doi.org/10.1086/651257
Published
2026-08-14
How to Cite
Wiwit Damayanti, Indri Astuti, Kunto Atmojo, Nurwulan Kusuma Devi, & Haspul Naser. (2026). The Influence of Buzzer Content Quality and Content Credibility on Purchase Decision: The Mediating Role of Brand Trust among Culinary MSMEs in South Jakarta. Sharia Economic and Management Business Journal (SEMBJ), 7(3), 46-67. https://doi.org/10.62159/sembj.v7i3.2709
Section
Articles
Copyright (c) 2026 Wiwit Damayanti, Indri Astuti, Kunto Atmojo, Nurwulan Kusuma Devi, Haspul Naser
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors who publish in the journal agree to the following terms:
- The authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- The authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- The authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The authors warrant that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third-party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
Jurnal Ekonomi dan Bisnis Manajemen Syariah (SEMB-J), Yayasan Darussalam Bengkulu is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Based on a work at https://siducat.org/index.php/sembj/.
